The clientele does not mind paying extra as long as they get the high level of quality that they are specifically looking for.
Price Again, pricing strategy depends on the product line. While the level of customer satisfaction is high, brand awareness among general population is limited.
Market Segmentation The target customer of Ted Baker is a person belonging to higher middle class or above, working in executive or managerial position, brand conscious, and aged between 25 and It offers high quality product for a carefully selected niche market.
Ted Baker focuses on pursuing multiple strategies. Market Development Strategy is very important for the company aspiring to be global leader in its industry. If you need a custom essay, dissertation, thesis, term paper or research paper on your topic, EffectivePapers.
They normally would be doing the price comparison before purchasing the product and review the differences they will be entitled to get from any other store. There are certain customers who are brand loyal. The improvement in segmentation helps the business to target a distinct section of people and put them into groups and provide them with the best level of quality customer service possible.
Furthermore, Ted Baker has an online store. For example, Ted Baker Menswear, the original product line dating back tois in the Maturity stage, while Eyewear collection, launched inis still in the Growth stage. The major share of the Positioning map ted baker has higher education.
The genders that predominantly purchase are male, since two of the product lines Ted Baker Menswear and Global are aimed at male population.
Product Development Strategy involves developing new product lines and innovating within existing lines. We guarantee each customer great quality and no plagiarism! Inthe flagship store at Covent Garden was opened.
It is also present in the U. This means that they would have been using the brand for some time e. Thus, Ted Baker makes excellent customer service its top priority, since favorable public image of the company depends solely on customer satisfaction. The potential customers are brand conscious and may be particular about the certain set of requirements that they expect from the product.
While clothing stores rarely engage in customer after-care, Ted Baker has gained a competitive edge over its competitors by doing so.
Ted Baker has different product lines, and all of them are in different stages of product development. Together with stores owned by the company, Ted Baker has concessions in leading department stores 82 in the UK only and has license agreement with regional wholesale representatives.
Customers have a detailed regard for high value. Market Penetration Strategy implies that Ted Baker is attracting new customers from within its target range through its unique marketing communication strategy. Most of them occupy executive or managerial positions.The garments can only be purchased through Reiss stores unlike Ted Baker clothing.
Thus, Ted Baker is a London-based clothing firm that offers a wide range of collections including menswear, womenswear, accessories, fragrances and eyewear. Mar 10, · The focus of this paper will be on British clothing company, Ted mint-body.com Baker is one of the leading British clothing designers with a presence in the UK, the USA, Continental Europe, the Middle East and Asia (Ted Baker ).
The Ted Baker positioning had nothing to do with statistics. The company simply set out to make a range of shirts better than anyone else's.
Size is everything. Today Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between. A quintessentially British brand, Ted Baker is famed for its quirky yet commercial fashion offering, high quality design detailing and distinctive use of pattern and colour.
The brand positioning map shows our primary competitors such as Hugo Boss & Reiss for the quality of product. The secondary competitors being French Connection, Whistles and Next for the fashion. The Jobber Model: an analytical framework that can be used to dissect the current position of the brand in the market place - To increase brand affinity amongst year old's surrounding the new brand extension of homeware for Ted Baker.
Objective 2 Through marketing the homeware range, raise the.Download